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Baseball Lingo Poster Series

For this personal poster series, I chose seven baseball lingo phrases and illustrated them in a dynamic, stylized and cartoonish way. In the game of baseball there are many peaks and valleys and the main goal is to stay consistent. I subtly portrayed this by creating...

Strength Is King Logo Branding

Knowing that Strength Is King Performance’s target audience includes teenage, college and professional athletes as well as the crossfit population, I wanted to give them a bold, powerful and free flowing look. The lion is aggressive, confident, strong and...

CATZ Fatloss Handbook eBook

This iPad compatible eBook was written by certified CATZ trainer and nutritionist, Nick SantaBarbara. I worked directly with him to create a fresh and informative book on losing weight and staying fit. The cover is rugged, vibrant and bold as the “Fat”...

Wicked Wranglah Expeditions

Wicked Wranglah Expeditions is an Arizona jeep tour company that creates customized adventure plans for thrill seekers. They wanted to establish their new brand identity that reflects their innovative business model. Whether it be off roading, hiking, shooting,...